JOURNAL ENTRY 1: WEEK 4 – Social Media’s Wide-Ranging Effects on Life

JOURNAL ENTRY 1: WEEK 4 – Social Media’s Wide-Ranging Effects on Life

image courtesy of Pixabay

SOCIAL MEDIA’S WIDE-RANGING EFFECTS ON LIFE

Social media can be defined as sites where the intricate building of online communities occurs, through the movement of non-virtual relationships into the virtual world (Brown, 2016, p.21). Social media allows individuals to connect with others like never before, and the creation of Wi-Fi and smartphones has made it easy to access social media as apart of day-to-day life (Marwick, 2013, p. 358). The widespread use of social media has affected numerous aspects of life, the rise of these communication technologies has brought into question the notions of relationships and privacy, as well as the entire concept of identity (Brown, 2016, p.22). Social media has warped people’s idea of identity, as now people actively construct their identity through social media sites, in an attempt to portray their ‘authentic’ selves (Brown, 2016, p.23).

Social Media has a wide-ranging effect on the film industry, 40% of people have admitting that they base their decision to view a film on the trailer found on YouTube (Godley, 2012, p.19). Social Media means people want a preview before committing to something like buying a ticket to see a film. A negative aspect to this idea is that social media sites can be subject to ‘trolling’, a deliberate attempt to create conflict online (Bourque and Irvin, 2015, p.1). Continuing with the idea of YouTube, the trailer for the 2016 reboot of Ghostbusters was subject to an intense amount of trolling, resulting in over a million ‘dislikes’ on the trailer (Adams, 2016, p.1). But although trolling is common, people are reportedly more likely to be influenced by positive posts and not negative ones (Godley, 2012, p.14).

tps://www.youtube.com/watch?v=w3ugHP-yZXw – The trailer for Ghostbusters (2016). Copyright Sony Pictures Entertainment.

Social Media sites now allow people to engage with each other without barriers. For people with an interest in film, they can share their passion on sites like Letterboxd and a sub-culture of ‘film twitter’. Anyone with a niche interest can now connect with like-minded people from anywhere in the world who has access to social media (Fuentes, 208, p.1). My personal experience with social media is very similar to this idea, as through online communities I have made long lasting friendships that I would have been unable to form otherwise. Much of the focus of social media tends to be on the negative effects it can have, but social media is not an inherent evil. Social media gives everyone a chance at voicing their opinions and play a greater role in democratic process (Brown, 2016, p.22). Social media has many uses in modern society, but it can be subject to manipulation.

 

Bibliography

 

Chapman, G (2012) ‘What on Earth is Letterboxd?’ Viewed 2 November 2018

https://www.denofgeek.com/movies/18883/what-on-earth-is-letterboxd

 

Fuentes, T (2018) ‘Letterboxd: The Social Media Site For All’ Viewed 1 November

http://culture.affinitymagazine.us/letterboxd-the-social-media-site-for-all-film-lovers/

 

Cassese, M (2016) ‘Social Hollywood: how social media changed showbiz forever’ Viewed 2 November 2018

https://www.lafabbricadellarealta.com/hollywood-social-media/

 

Godley, C (2012) ‘THR’s Social Media Poll: How Facebook and Twitter Impact the Entertainment Industry’ Viewed 5 November 2018

https://www.hollywoodreporter.com/gallery/facebook-twitter-social-media-study-302273/19-movie-marketing

 

Bourque, A & Irvin, H (2015) ‘Answering a Social Troll – What You Need To Know’ Viewed 4 November

https://www.huffingtonpost.com/andre-bourque/answering-a-social-troll_b_6625654.html

 

Adams, S (2016) ‘Why the Ghostbusters Backlash Is A Sexist Control Issue’ Viewed 7 November

https://www.indiewire.com/2016/07/ghostbusters-reboot-backlash-1201705555/

 

Brown, A. T. (2016). ‘Navigating Social Media: Identity, Privacy and Performativity in the Digital Age’ in Chalkley, T., Brown, A., Cinque, T., Warren, B., Hobbs, M. & Finn, M. (eds.) (2nd ed.), Communication, digital media and everyday life, South Melbourne: Oxford University Press

 

Marwick, A. E. (2013). ‘Online Identity’, in J. Hartley, J. Burgess & A. Bruns (Eds.), A Companion to New Media Dynamics, West Sussex: Wiley-Blackwell



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