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The Creativity and Cultural Production in the Hunter research project provided insight into how entrepreneurial communities in the creative industries in the Hunter Region of NSW do what they do. It not only helped put these industries on the map for both practitioners and policy makers, it examined their nature and their influence. This project was the first of its kind. The Final Report was completed in 2019.


Hunter Creative Industries Final Report


This applied ethnographic study of key collaborative groups across all the major creative industries in the Hunter Region was conducted over five years (2014-2018). Researchers from the University of Newcastle worked with two industry partners, Newcastle Now and TechnicaCPT.  The project was also funded by the Australian Research Council (ARC) Industry Linkage scheme. The research started in earnest in early 2014. The desktop research, observational field work, statistical analysis and interviewing of creative industries practitioners in the region began in 2015.

Interviews with over 100 Creative Industries Practitioners, ancillary and support services and education and training organisations helped reveal the breadth and depth of CI activities occurring in the region. Access what these practitioners said in 3 ways:

Creative Industry Practitioner Interviews

View film interviews here

Read website interview profiles here.

More information about the project:

The research project drew in regional industry and academic scholars, all of whom were practitioners themselves, into a highly collaborative research team. This team realised very quickly that time would be needed for the collaborators to compile the thick description necessary to do justice to these industries and then feed that information back to the industries and the local and state governments who were making policy decisions about those industries.

The project looked into what was already known about the creative industries. As practitioners themselves, the team immersed themselves in these local communities and built trust to allow participant observation to occur and to find out who the best key informants to be interviewed were. A list of interviewees can be found here.

Importantly, this project provided the first detailed, in depth, insight into the systemic creative practices that typify these dynamic industries in this region. Change is endemic for them.

What was revealed is that start-ups and contemporary groups operate innovatively in an evolving digitised and globalised world but the corollary is that these industries also provide alternative pathways for those seeking incomes and, at the same time, provide avenues for both social and cultural cohesion.